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Amazon Best-Seller

THE BUSINESS SIDE OF RESTAURANTS
With chapters on finance, opening a new restaurant, human resources, marketing, build-outs, operational agreements, and so much more, this book is a must have for anyone getting into or already in the business. Buy now.

CHAPTERS

  • Contracts
  • Fixed & Operational Costs
  • Marketing
  • Insurance
  • Accounting
  • Financial Reporting
  • Analyzing Profit or Loss
  • Building a Restaurant
  • Inspections
  • Human Resources
  • Theft in a Restaurant
  • Inventory
  • Analyzing Labor
  • Sales Mix & Costs
  • Analyzing Sales Areas
  • Analyzing Covers
  • Productivity Analysis
  • Taxes

Amazon Best-Seller

THE MARKETING SIDE OF RESTAURANTS
The Marketing Side of Restaurants gets you recognized.  This book walks you through the best avenues to gain credibility, get local, regional, and national media coverage, and guides you to the best use of social media.  This book is a necessary item for anyone in the restaurant business, or anyone thinking of opening a restaurant.  Buy now.

CHAPTERS

While this book is a guide for tons of marketing, we do not have a list of chapters.  So, instead, here are some of he topics.

  • Publicist or not?
  • Should you have a media kit?
  • About Press Releases
  • Editorial Calendars
  • Gaining Credibility
  • Word of Mouth Marketing
  • Events
  • Location Marketing
  • Marketing Material
  • Using the Website
  • Analyzing Data
  • Pre-Opening Marketing
  • Marketing to Competitors
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